Instagram offers two types of accounts — Personal and Professional, i.e., business or creator. If you’re confused about choosing between a business or a creator account, you’ve come to the right place.
If your profile is about a brand, product, or service, a business account is for you. However, if you are a public figure, celebrity, content creator, or artist, you should go for a creator account. But how do they differ?
Well, that’s exactly what I’ll discuss in this comparative article. Let’s begin!
Differences Between Business and Creator Account on Instagram
| Business Account | Creator Account |
|---|---|
| Insights into audience demographics | Insights into audience demographics |
| Flexible Profile Display | Flexible Profile Display |
| More CTA button options | No CTA buttons |
| Allows syncing IG shop to profile | Can create shoppable posts |
| Access to Creator Studio | Access to Creator Studio |
| Integrate with third-party tools. | Availability of partnership ads |
Now you have a basic understanding of both types of accounts, I will take a closer look at their features, both similar and different.
The business account is the type designed and catered for businesses and brands to connect and engage with their existing and potential customers.
Not only does this help you engage with customers, but it also serves as a platform for promoting services and goods. There is more.
You can also set up Instagram Shops, sell products, and use this avenue to understand customer trends and improve service. The business account offers a closer view of the minds of your customers.
In contrast, a creator account is catered towards content creators and influencers. Public figures, celebrities, and independent musicians who look forward to expanding their reach and community.
Tools Offered
Both account gives you access to better tools than a personal account. If you are looking to promote yourself as a brand, connect, and understand people and trends, any of the two accounts would be fine.
A professional account gets a professional dashboard that allows you to get valuable insights about your followers, responses, and the reach of your posts and information contained within.
You also get a split inbox where you can organize your DMs and customize the notifications into categories like general inquiries, requests/appointments, etc.
As a creator, you’d also get category labels, which add more authenticity to your profile and improve your brand.
You get to schedule your posts through Creator Studio, choose to show or hide contact information, and get access to a wider range of music collections when you are entertaining your audience with reels and clips.
As a business account, you can set up IG shops for the products or services you are selling. The Instagram account acts as a sales and customer service channel. You get the ability to run ads and configure and customize call-to-action buttons (an improved version of what’s available for a creator account).
Analytics and Insights
As a business, you tend to get weekly insights about your customers. As a creator account, you get insights daily.
Information on how many followers you have gained or lost on the day will be handy to give insight into trends and behavior.
Both business and creator accounts have access to detailed growth analytics that come with access to the creator studio.
Using analytics, brands and businesses can use custom audience targeting to amplify outreach or turn a popular product into a more successful one.
Third-Party Tool Access
This is only available for business account users, you have access to Instagram API, which allows you to operate efficiently, integrating your accounts with a single tool and exploiting the advantage of cross-platform social marketing.
You would lose your ability to schedule posts and manage accounts through a third-party tool.
You can connect your business account to Meta Ads Manager and create and run ads across various platforms. This will help you run targeted campaigns, improve ad performance, and fine-tune your ads, all from a single platform. A huge advantage business account has over creator accounts.
Frequently Asked Questions
It depends on your requirements. If you want to promote and sell products while getting detailed insights into your ad campaigns, a business account would be better for you. If you are looking to collaborate with other artists and creators and interact with your audience without selling any product, a creator account is for you.
A huge disadvantage of a creator account is no access to API and integration of third-party tools. You will not have access to some of the scheduling tools, ie. Auto-Post with a creator account, unlike the more sophisticated third-party integration and Ad management of business accounts.
Not really as it solely depends on the quality of the content. Yet, an Instagram creator account gives you valuable insights to optimize your content strategy. Information on your content performance and details of followers daily can be critical to catering to a large audience on a sustained basis.
Yes, Instagram allows you to switch to a personal account as and when you wish. However, you’ll lose all the insights and tools offered by the respective account type.
Wrap Up!
You will see influencers and brand ambassadors use the platform to connect with like-minded people, collaborate with businesses, and find the creator account offering essential metrics to make their jobs easier.
Managed to get here? I’m sure you would have got sufficient information to figure out what type of account would be suitable for you. If you are still deciding, create both a creator and business account and get the best out of both worlds.
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